experience design

Blending what she has learned in the hospitality industry in New York with her time spent training theatrically as a professional clown, Amy approaches every event from the perspective of an audience member who might not actually want to be at the party. An event planner for introverts, if you will. 

Amy describes her method of experience design as Emotional Architecture: 

creating a narrative arc of emotions throughout the night, truly thinking of every moment and the feelings of the audience at those moments. This can best be seen and experienced through the lens of Spring Street Social Society, where Amy is artistic director and cofounder, alongside her longtime creative/business partner, Patrick Janelle. She has also worked on the client end with the likes of Spotify, Sonos, Pinerock Entertainment, American Express, and Lexus. 

To see more, please visit Spring Street Social Society's website: