who is amy virginia?


Amy Virginia Buchanan is a performance artist,
musician, experience designer, and cultural curator.

Her path has taken her from Oklahoma (where she grew up) to Kansas (where she studied Shakespeare) to California (where she went to clown school) to New York (where she is now).

Amy lives in Fort Greene with a little cat named Whenny. She has recently become very interested in flowers. You can follow along as she learns more at Everyday Flora

Read on to learn more about what she does with her time. 


Experience design

Amy Virginia Buchanan is an experience designer with an entirely unique perspective, blending what she has learned in the hospitality industry in New York, with her time spent training theatrically as a professional clown. She approaches every event from the perspective of an audience member who might not actually want to be at the party. An event planner for introverts, if you will. 

Emotional Architecture is how she describes her method of experience design. Creating a narrative arc of emotions throughout the night, truly thinking of every moment, and the feelings of the audience at those moments. This can best be seen and experienced through the lens of Spring Street Social Society, where Amy is artistic director and cofounder, alongside her longtime creative/business partner, Patrick Janelle. She has also worked on the client end with the likes of Spotify, Sonos, Pinerock Entertainment, American Express, and Lexus. 

To see more, please visit Spring Street Social Society's website:


cultural curation

Over the years, and through her various types of work, Amy has developed a serendipitous rolodex of creative minds, in both New York and Los Angeles. She uses her connections while programming and curating her own events, but you can also tap into that rolodex if you are searching for just the right person for your own project.

If you are looking someone in the food and beverage world, Amy knows a whole host of chefs, mixologists, sommeliers, writers, restaurant owners, and influential food personalities.

In the world of entertainment, Amy works consistently with puppeteers, jugglers, acrobats, musicians, storytellers, clowns, mentalists, magicians, actors, directors, burlesque dancers, contortionists, you name it. Between the variety arts, the theatre scene, and music, her network is vast and diverse.

And in the world of style and design, Amy is connected to calligraphers, florists, prop stylists, textile makers, installation artists, interior designers, illustrators, graphic designers, muralists, art directors, fashion designers, writers, and so much more.

Photos below taken by Sam Ortiz


Food and beverage

Photo features mixologist and bar director, Diego Sanchez




Photo features installation art by Geronimo Balloons and parkour/free running athlete Frosti Fresh


design and style



Photo features calligrapher Rachel Reding of Raechild



For Amy, music is a form of storytelling. She writes delicate melodies on a steel ukulele, and either performs solo or works with producer, Lorenzo Wolff of Restoration Sound, to craft those melodies into fully realized and fleshed out musical experiences. Her music is, admittedly, hard to put into one category, but let's call it "folk" for simplicity's sake. She has produced two original albums, and one EP of cover songs.

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I'll sing you songs When
you aren't around

Amy Virginia's first album. Here, every song is a love song, whether it's about a boy, her mother, Herman Melville, or the ocean. It's an album of firsts. The first time playing with a band, the first time feeling confidence as a musician, the first time falling in and out of love.

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Sheet music

A collaboration between musical artist and longtime friend, Anna Louise Hoard, Sheet Music is a compilation of songs that range from Beyoncé to the Beatles to a behind the scene youtube video of Stevie Nicks. Recorded shortly after Amy came out as bisexual, Sheet Music is a celebration of the love, platonic or romantic, that exists between two women.

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not us

Not Us is what Amy wrote in the after math of a sexual assault. After having kept the experience entirely to herself for a year, she realized that by keeping it in, it was beginning to define her in ways that would ultimately harm her. Not Us was written to contribute to an existing dialogue about assault and rape culture. It ranges from angry to apologetic, broken to triumphant. And you can read more about it in this article Amy wrote for Bust.




first and foremost, a theatre artist...

Amy Virginia initially moved to New York in order to make original, devised theatre. As a writer/performer she has presented work at Little Theatre, LaMama, The Bindlestiff Family Cirkus, TinyDangerousFun, and Fresh Ground Pepper. Her first full length play, On Fonts, ran at Cloud City in Williamsburg in 2014, and her second play, The Michael Show, about her experience growing up with a brother with down syndrome, ran at The Tank in 2016. As a performance artist, Amy "has a gift for storytelling that can transform [a] theatre," and "is captivating [in] her ability to embrace being fully present." (Stage Buddy review)

As a collaborative artist, Amy has performed and participated in work at the Incubator Arts Project, 14th Street Y, Dixon Place, Trikelion, HERE, The Drama Bookshop, Brooklyn Lyceum, The People's Improv Theatre, Brooklyn Navy Yards, Housing Works Bookstore Cafe, The Brick, South Oxford Space, and The New Whitney Museum. 

Theatricality and her unique form of storytelling is present in all of the work that Amy does, from Spring Street Social Society to recording music, and is what makes her a viable force to be reckoned with.